What is Keyword and Role of Keyword In SEO?

If you are thinking what is keyword and why it is important then you are at right place, there is lot of confusion in people regarding keyword planning. And this really difficult to choose right keyword for your business and rank website on that particular one. In SEO keyword play most important role. We can say keyword is root of your SEO strategy. Let’s explore more about it.

What is Keyword?

Words or phrases used by people to search query in search engine are called keywords, or we can say the query you input in search query are called keywords. It can be one word or many words. Keywords are important because they tell search engines about the content of your website’s page.

Let suppose you are running a digital marketing agency. You provide services like SEO, Web development, PPC, SEM. If a business looking for SEO agency for its business then what kind of search term or query, he/she will use to find SEO agency in search engine. Which words will bring customer to your website? What will be best search query that fit for your business offering? All these questions will be answered as “Keyword or Phrase”.

Role of keywords in SEO